BENCHMARK Essentials
A complete foundation for your business.
$1,500one-time build
$525 down · then 6 × $162.50
- Responsive business website
- Ask an Expert & contact paths
- Search and measurement foundations
- Core listing setup: 8 directories
CLEAR CHOICES. ONE CONNECTED BUSINESS.
Choose what helps.
Add what comes next.
A website is a one-time purchase. Software and managed services are monthly. Open a category to compare the options.
Build One-time website or projectRun Optional monthly serviceSet up A separate fee, where shown
01WebsitesThree complete levels · $1,500 / $2,500 / $3,500
BENCHMARK Enhanced
Show your work. Help customers choose.
$2,500one-time build
$875 down · 8 × $180.56 + final $180.52
- Everything in Essentials
- Project Center
- Standard Options & Inspirations
- 90 days of AI visibility monitoring
BENCHMARK Enhanced Plus
Answer questions and guide the next step.
$3,500one-time build
$1,225 down · 11 × $189.58 + final $189.62
- Everything in Enhanced
- Searchable Knowledge Center
- One branded Benchmark NextStep experience
- Expanded listings: 18 directories
- One agreed territory for 12 months
Included in every website: agreed pages and content, two revision rounds, launch setup, basic measurement and verification. No extra launch fee.
Paid separately: hosting/care, domain/provider costs and expressly scoped custom features. Website installments have 0% interest and no payment-plan fee.
Multi-location websites, Benchmark NextStep and extra locations
Multi-Location: from $5,000 for up to three named physical locations on one website, with Enhanced Plus capabilities. Additional standard physical locations: $500 each. Shared features and listing setup are not multiplied.
Benchmark NextStep: one experience included in Enhanced Plus/Multi-Location; $500 one time on Essentials or Enhanced. Standard curated Options & Inspirations is already included in Enhanced and higher.
02Sales & customer careBenchmark Quick Quote, Benchmark CRM and Benchmark Re/Engage · choose independently
BENCHMARK Quick Quote
Flooring estimates, options and proposals.
$199per company / month
Onboarding quoted separately
- 1 location and 2 named users
- Protected Benchmark Core calculations
- Saved estimates and versions
- Extra users $49/mo · locations $99/mo
BENCHMARK CRM
A clear owner and next action for every opportunity.
$79per location / month
$299 one-time setup per location
- Up to 10 staff users
- Customers, opportunities & appointments
- Sales tasks and follow-up ownership
- Extra users $5/mo · Benchmark Sales Rotation optional
BENCHMARK Re/Engage
Follow through before and after the sale.
$69per location / month
$299 one-time setup per location
- Up to 10 staff users
- 2,500 emails / month; 2,500 active contacts
- Up to 5 standard email workflows
- SMS and bulk marketing priced separately
Benchmark CRM and Benchmark Re/Engage are in pilot preparation. Production access and live messaging require verified activation. Published prices do not activate a product.
Benchmark Sales Rotation, extra users and Benchmark Listing Manager
Benchmark Sales Rotation: optional Benchmark CRM module, +$29/location/month + $149 setup. Benchmark CRM is required for that location; this module remains planned.
Benchmark Listing Manager self-service software: Foundation $49/month, Expanded $79/month, or up to three locations $149/month; $149 setup/company. Includes three named users; extra users $5/month each. Managed listing work is a separate service.
Benchmark Quick Quote extras belong to Benchmark Quick Quote: $49/month per user beyond two and $99/month per extra location. Adding a location does not add seats. Optional annual base $1,990, separately ordered. Core infrastructure is included in the selected standard app scope.
03Benchmark Local BoostManaged listing accuracy, visibility and reputation
BENCHMARK Local Boost Essential
Keep the business facts customers rely on accurate.
$39per location / month
$349 one-time setup per location
- Benchmark Local Boost audit and identity review
- Up to 25 eligible initial citation corrections
- Monitoring and quarterly citation review
BENCHMARK Local Boost Visibility
See where customers find you across your market.
$79per location / month
$449 one-time setup per location
- Everything in Essential
- Monthly geographic ranking grids
- Keyword and competitor tracking
BENCHMARK Local Boost Growth
Connect listing accuracy with authentic reviews.
$129per location / month
$549 one-time setup per location
- Everything in Visibility
- Branded review requests
- Up to 100 authorized US SMS/month
Setup includes the Benchmark Local Boost audit and eligible initial correction allowance. Do not buy the same audit or corrections twice. Monthly services are optional and work with an existing website.
Directory fees, complex repairs and provider costs require approval. Account configuration and supported limits are confirmed before activation.
04Audits & assessmentsStart free · focused $149 · complete $449
Start with a free preliminary review.
Choose a free review ↗Visibility Snapshot, or a limited Competitive Edge comparison with two competitors. No purchase obligation.
BENCHMARK Focused Audit
Verify a specific part of your digital presence.
$149one time
Choose Benchmark Local Boost Audit OR Website Analysis
- Benchmark Local Boost: maps, listings & business identity
- Website: technical, content & inquiry paths
- Evidence and prioritized recommendations
BENCHMARK Complete Audit
One coordinated picture of what to improve.
$449one time
All six reviews in one package
- Listings + website + AI visibility
- UX/UI and responsive layout
- Analytics/conversion tracking
- Privacy, security & trust screening
BENCHMARK Competitive Edge
Understand your position against seven competitors.
$249one time
Or +$149 with Complete Audit · $598 total
- One location and one primary market
- Seven agreed competitors
- Dated comparison and action plan
Every paid audit includes complimentary accessibility screening. Paid reports are delivered within 48 hours after payment and receipt of agreed information/access. Repairs are separately quoted.
05Benchmark Custom Business ApplicationsPricing determined by scope · written project proposal
Custom web applications for quoting, customer portals, internal workflows, dashboards and supported integrations.
Features, user roles, integrations, data migration, testing and delivery milestones determine the price. Development and any ongoing hosting, maintenance, support or provider charges are separately identified before paid work begins.
Explore Benchmark Custom Business Applications ↗06Care, campaigns & additional workOptional services · open only the detail you need
Website hosting, care, AI monitoring and Store Care
- Hosting & Care / Care & Updates / Content & Growth
- $49 / $99 / $199 monthly
Choose one: technical care / plus 1 edit hour / up to 2 total content hours. Details ↗
- AI visibility & accuracy monitoring
- $99/month
First 90 days included with Enhanced and higher; no automatic paid continuation. Details ↗
- Store Care / Store Care Plus
- $149 / $299 monthly
1 / 3 catalog hours plus monthly check; technical care separate. Details ↗
- Additional store work
- $95/hour
Approved 15-minute increments; no duplicate included work. Details ↗
- Payment link setup / website checkout
- $249 / from $749 one time
Customer-owned merchant account; processor/platform fees separate. Details ↗
- Builder Inventory Care
- $199/month
Alternative technical care plus 30 min site edits and 1 inventory hour. Details ↗
Choose one technical website-care plan. Store Care adds distinct catalog-editing capacity; use any suitable existing allowance first. No duplicate charges.
Campaign pages, QR codes and sales-team pages
- Campaign landing pages
- $1,500–$2,000 / $2,750–$3,750 / $4,500–$6,500
Launch / Plus / multi-page conversion campaign; quoted scope. Details ↗
- Additional landing page / tracked QR source
- $750–$1,250 / $75–$125
QR source charged only beyond included destinations. Details ↗
- Multi-source QR package
- $250–$400
Agreed campaign sources; replaces overlapping per-source fees. Details ↗
- Landing page / sales team management
- $149–$399/month
Pages, changes, routing and reporting agreed in quote. Details ↗
- Sales team landing system setup
- $2,500–$4,500
Page counts, framework, routing, attribution and QR scope agreed. Details ↗
- Salesperson profile / campaign page
- $350–$750 / $750–$1,250
One page and one tracked QR destination each. Details ↗
- Salesperson page management
- $10–$25/person/month
Only distinct support beyond selected company management. Details ↗
Measurement, content, inventory and other project work
- Builder Inventory & Lot Map
- $2,495 one time
One map, up to 8 initial records and 2 supplied floor-plan PDFs. Details ↗
- Analytics & conversion setup
- $495 one time
Agreed basic setup already included in a new Benchmark website. Details ↗
- Measurement & Performance Tracking
- $149/month + $75/additional location/month
Authorized data sources and agreed conversion reporting. Details ↗
- Website Direction Preview
- $495 one page / $795 two pages
Private direction, one revision; eligible 30-day implementation credit. Details ↗
- Corrective Action Report
- $495–$995
Provider-ready instructions and verification criteria. Details ↗
- Additional project content
- $125 supplied / $200 managed during build
After launch: $250 or 4 for $800; minor specified edits $50; complex from $350. Details ↗
- Expanded listing upgrade / extra listing pack
- $300 / $250
Core-to-Expanded upgrade / 10 additional agreed eligible directories. Details ↗
- Standalone launch infrastructure / domain assistance
- $495 / $150
Do not add launch fee to included website work; registrar fees separate. Details ↗
- Custom integrations, inventory/POS, migration & enterprise
- Custom quote
Systems, limits, responsibilities, testing and ongoing cost agreed first. Details ↗
Introductory prices in USD for new orders. Applicable taxes and approved outside costs are separate. Your approved scope identifies the total, dates, usage and selected extras before payment.
Payment plans, discounts, credits & service terms ↗Benchmark Business Assistant
Pricing determined by scope. Setup, supported connections, AI usage, hosting and ongoing support are identified in your written proposal. This is not automatically included in another Benchmark subscription.
Available for custom development. Internal preview and planned integrations are described separately; future capabilities are not included automatically.
Compare service options & MCP connections →PLANNED / DESIGN START
You design. Benchmark builds.
The $99 one-time design-start fee includes a defined design allowance and the handoff review. Design period and included credits are confirmed before payment. Your fee is credited toward the approved build; backend and completion work are quoted after review. Hosting, ongoing support and selected subscriptions are separate.
Review Design Start scope →NEW / IN DEVELOPMENT
More ways to build with Benchmark.
Explore Design Start: pay $99 one time to shape your design, then let Benchmark complete the approved build. Also explore guided DIY, reusable enhancements, developer partnerships and the planned AI Website Studio. Early-access inquiries are open; activation and final pricing are pending.